Additional information
TERRA ANDINA REBRAND
PROJECT:
Terra Andina rebrand
CLIENT:
Surandino - Claro group wineries
MARKETS:
Global market, with special focus on the American and the Canadian markets.
OBJECTIVE:
To execute a brand repositioning strategy. The objective is to target the US and Canadian markets with a relaxed and informal style aimed at people who drink wine in a simpler way, without paying attention to origin, terroir or specific wine characteristics.
www.yg-d.com
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